Enjoying the new Kingsmill Great White loaf at Foyleside Shopping Centre are Derry City players Michael Duffy and Patrick McEleney with Iona McPherson and Caoimhe Moreland. Photos: Lorcan Doherty Photography
Derry City players were among the first in the city to get their teeth into the “Great White,” a new loaf of bread from Kingsmill.
The loaf, which looks smells and tastes like white bread is boosted with wheat fibre to give it as much fibre as wholemeal bread, providing a healthier alternative for families without compromising on taste.
Maire Craig and Iona McPherson.
To celebrate the launch of the new product, an oversized breakfast table, made of bread, was created by acclaimed artist Nathan Wyburn of Britain’s Got Talent fame and put on display in Foyleside Shopping Centre to offer local shoppers some tasty samples of Kingsmill Great White.
Among those to get their teeth into the Great White were Derry City players Michael Duffy and Patrick McEleney.
The table, which is the first of its kind in Northern Ireland, measures 10ft in length has been made using in excess of 800 pieces of Great White bread to create the surface of the table and base of each chair.
Commenting on the Kingsmill Great White launch, Elva O’Connor, senior brand manager for Allied Bakeries said tthe breakfast table was at the heart of the home and the centre of the family, just like Kingsmill Great White, so the oversized breakfast table provided the perfect way to help make consumers aware of the new product.
Jimmy Toye and Iona McPherson.
She added: “We know that the Northern Irish public favours white bread and it has become a daily staple in many people’s diets, but we also know that consumers want to ensure that they are meeting the nutritional needs of their family.
“Fibre is an important part of a healthy diet and currently seven out of 10 men and 9 out of 10 women[ii] do not eat the recommended 25g of fibre each day.
“We wanted to create an innovative product that would provide consumers with a healthier alternative to a white loaf by offering the same fibre as wholemeal bread, but without compromising on that delicious white bread taste or texture – and we’re delighted with the results!”
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