Bronagh Gallagher.
Derry actress Bronagh Gallagher has been signed up to help attract more visitors to her home city.
The Northern Ireland Tourist Board (NITB) has secured The Commitments star for its latest TV advertising campaign in the North and the Republic of Ireland.
Hothouse Flowers’ lead singer Liam Ó Maonlaí has also been signed up to show the delights the Walled City has to offer.
International film star Liam Neeson is the voice of the campaign.
The Ballymena-born acting legend, star of a string of blockbuster movies including Schindler’s List, Star Wars: The Phantom Menace and Taken and Michael Colins provides the unmistakable voice-over in the NITB’s new spring campaign, which starts today.
The actor’s voice champions the people of Northern Ireland, portraying their pride in the place they come from, and urges viewers to “discover the real deal” on short breaks.
The TV ad features a mix of local characters and tour guides in some of Northern Ireland’s favourite destinations.
Liam Neeson.
Alan Clarke, NITB chief executive, said: “We’re extremely proud that so many of our local people have supported the idea – from Liam Neeson and Bronagh Gallagher to our brilliant tour guides who promote Northern Ireland to our visitors every day.”
NITB believes the campaign will attract more visitors from the Republic of Ireland and continue to boost domestic tourism.
It will run from now until the end of March across a range of media including TV, radio, outdoor, press and online advertising as well as PR and promotions in key shopping centres.
The first ads will air this morning on UTV and Channel 5, followed by this evening at 7.15pm on UTV and 11.00pm on Channel 4.
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