Bareknuckle Barbers on Spencer Road in Derry is renowned for its clipper skills and friendly staff.
But now it is offering men a little bit of head space to sit in a chair and open up issues that are playing on their mind.
The shop opens for special sessions on the last Friday of every month to give men the opportunity to offload and talks about their mental health.
Shop owner Gregory McNeill told BBC News NI: “We are listening up to 2,000 hours to people in our chairs.
“I mean, that figure is quite astounding.
“Men visit us more than they visit their GP.”
One supporter of the initiative lost his brother to suicide.
Enda Doherty was 24 when he tragically took his own life in December 2017.
Eamonn Doherty said: “My brother died through suicide with mental health problems.
“But it effects the whole family, the whole friends and basically everyone around them.
“It sort of leaves a trail behind them.
“So I think this is a good idea.”
Depending on the success of the head space sessions, the owners hope it can be rolled out elsewhere in a bid help men open about the problems in their lives which are affecting their mental health.
To make an appointment at Bareknuckle Barbershop go to https://booksy.com/en-gb/5596_bareknuckle-barbershop_barber-shop_1525772_londonderry
Or you can contact the guys on mobile number 07803 842600.